Join us on The Insurgent Mindset as we journey to an unexpected corner of the economy: the deathcare industry. In this compelling episode, hosts Matt Tice and Rondo Moses sit down with Andrew Erickson from GMCT, a Class A Cemetery Trust, to explore the profound shifts and challenges facing this traditionally conservative sector.

Andrew shares fascinating insights into how GMCT is embracing an "insurgent mindset" to navigate digital transformation, changing customer expectations, and the delicate balance between preserving legacy and driving innovation. Discover how they're bringing a commercial lens to a compassionate service, adapting to new technologies like AI avatars, and maintaining customer proximity in a unique and sensitive environment.

Tune in for a thought-provoking conversation that redefines what it means to be an insurgent leader, even in the most enduring of industries.

#DeathcareInnovation #CemeteryTrust #DigitalTransformation #Leadership #NotForProfit #Podcast #Innovation #BusinessStrategy #CustomerExperience

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Hosted by seasoned strategy consultants Matt Tice and Rondo Moses, with a combined 50 years of experience, this podcast will challenge you to transcend the status quo and reshape how you think about and approach competing in the business marketplace.  Learn more at www.insurgencegroup.com. 

Subscribe to “The Insurgent Mindset” on Apple Podcasts, Spotify Podcasts or Youtube, and visit us as www.insurgencegroup.com to learn more. 

Have questions or topics you’d like us to cover in a future episode? Email us at theinsurgentmindset@gmail.com.

This podcast is hosted by Matt Tice & Rondo Moses

Produced by Faith Moavenzadeh

Original Music by Caius Tice